Messaging, positioning, and sales assets that drive pipeline

If it’s easy to explain, then it’s easy to sell. We help ambitious B2B tech start-ups nail their positioning, packaging, and narrative in a focused 6-8 week sprint.

Unclear positioning is costing you deals, alignment, and momentum

When it’s unclear what your product is or who it’s for, that lack of clarity infects everything. We work with you to align your product, sales, and marketing behind a narrative that is differentiated, defensible, and easy to sell.

Your GTM teams tell different stories.

Sales and Marketing are often selling different things to different customers. If your revenue teams aren't singing from the same song sheet, you lose deals you should have won.

Roadmap disconnected from market reality.

Without clear positioning, Product builds features for a user that doesn't exist. When the roadmap disconnects from market reality, development cycles are wasted on things that don't sell.

Wrong-fit customers churn.

Customer Success is often left picking up the pieces - supporting a product that attempts to serve everyone and ends up serving no one. When you sell to the wrong fit, churn becomes inevitable.

If your team can't explain it, your prospects won't buy it.

Internal confusion compounds externally. If prospects can’t instantly grasp your value, it becomes 10x harder to sell your product. Complexity is the enemy of growth.

How we run the sprint

Week 1:
Immersion

We audit your current state by interviewing customers and holding deep-dive sessions with your core team. The goal is to baseline your market reality.

Weeks 2-5:
Focus

Through iterative feedback loops, we define your packaging, simplify pricing, and sharpen the roadmap to ensure you are building what the market values.

Weeks 6-8:
Delivery

We finalize the strategic assets, briefing your content team and creating the sales materials needed to take the new story to market.

Launch & Enablement

This isn't just a document hand-off. We train your sales team and present the new positioning at your All-Hands to ensure total organizational buy-in.

Everything you need to sharpen your GTM, and close faster

All the moves you need to simplify your story, align your teams, and turn prospects into customers, right when it matters most!

Ideal Customer Profiling

We identify the characteristics of your best-fit customers and evaluate why they choose competitors or do nothing at all, ensuring you target the right people.

Category Definition

We identify the market category you occupy and align your product features to the differentiated value that resonates with your personas.

Product Packaging

We simplify your products, use cases, and solutions so they are easy to understand, making your go-to-market efficient and scalable.

Roadmap Alignment

We capture the gaps between market demands and current capabilities, feeding clear requirements into your product roadmap to drive ROI.

Strategic Narrative

We define a narrative that highlights opportunity and risk, creating urgency that drives your customers to act now rather than later.

Sales & Marketing Assets

You receive a revamped sales deck, website copy, and core content pillars to ensure your new story drives revenue immediately.

Frequently asked questions

Is this 6-8 week sprint right for my stage?

This engagement is designed for B2B tech startups-typically Seed to Series B-where the product capabilities have outpaced the market story. If you are seeing traction but struggling to explain why you win, or if internal teams are misaligned on the value proposition, this intervention is critical.

What exactly do we cover in the initial strategy call?

We treat this as a diagnostic session. We will review your current positioning challenges, audit your commercial friction points, and determine if our sprint methodology is the right mechanism to solve your specific growth bottlenecks.

How much does the positioning sprint cost?

We operate on a fixed-fee project basis to ensure our incentives are fully aligned on outcomes. We provide transparent investment details during our introductory call once we’ve scoped the complexity of your category and product suite.

What preparation is required before we start?

We minimize your administrative burden. We simply require access to your existing sales collateral, a list of customers for interview outreach, and a walkthrough of your product. We do not ask you to fill out lengthy questionnaires; we extract the insights directly.

What is the time commitment for my internal team?

We respect executive bandwidth. We require a "Positioning Team" of three key stakeholders (typically Founder, Product, and Sales/Marketing lead) to commit approximately 2-3 hours per week for high-impact feedback and alignment sessions.

Vinayak Ravi

Co-Founder

Do you have a vision in mind or problem you looking to solve?
Hit us up!

Messaging, positioning, and sales assets that drive pipeline

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