Best Paid Marketing Agencies for B2B SaaS Companies
Top Picks for Every Business
Did you know that most (actually 95%) of the buying decisions aren’t logical, but emotional? And that’s exactly why paid marketing works so well for SaaS brands!
From working with SaaS teams over the years, one thing’s clear: performance matters, but so does precision. You need campaigns that don’t just reach the right people, but move them to act. And in 2025, with LinkedIn and Google Ads still averaging a 2:1 ROI and PPC converting 50% better than organic, it's no surprise that nearly 80% of B2B SaaS companies rely on it!
That said, these results don't just come on their own. They come from working with the right agency. But with over 7,700 agencies in the U.S. alone (yes, you read that right!), knowing where to start can feel overwhelming.
We get you. And, the research is already done. We have handpicked a list of the top paid search marketing agencies so that you don’t have to.
To help you find the right fit, we looked at what really matters when choosing a paid marketing partner. Here’s the criteria we used to evaluate each agency:
Now, since that’s sorted, why don’t we move on to take a detailed look at each of the agencies?
Off to the first in the lot!
For Full-Funnel Paid & Organic Demand Generation in B2B SaaS
Epic Slope Partners is a boutique growth marketing agency founded by seasoned in-house marketing leaders with over 35 years of collective experience in demand generation.
Their mission is clear: help B2B SaaS and IT services companies build predictable, performance-driven marketing engines that focus on pipeline, revenue, and sustainable growth (not just vanity metrics!)
What sets Epic Slope apart is its deliberate choice to stay small. This allows them to offer hands-on, high-touch execution led by senior strategists, often the same people who pitch the work!
Their best feature, though? Strategic, Senior-Led Execution!
Seasoned marketers guide every strategy, keeping business objectives like pipeline, CAC, and revenue at the core. Companies partnering with them often say it feels like adding an in-house growth team.
“Fast, focused, and deeply aligned with growth — Epic Slope didn’t feel like an external agency. They felt like an extension of our core team.”
— CEO, Testsigma
At the end of the day, it’s not about spending more, but about making every dollar count!
Because when the right strategy meets the right team, growth just clicks.
Think we might click? Let’s find out!
For B2B Paid Media & Pipeline-Driven Growth
With over $150 million in ad budgets handled and strong SaaS industry know-how, Directive not only helps you grow but also sets you up to scale. They focus on real business outcomes like SQLs, revenue, and making your customer acquisition costs more efficient, a process they call Customer Generation.
For High-Velocity Paid Media & Creative Execution
Founded in 2018, Hey Digital is known for its experiment-driven approach and fast creative turnaround. If you need ads that scale with data insights, visuals that grab attention, and assets ready to drive conversions, Hey Digital gets things done.
For Predictable, ROI-Driven Paid Ads
With a proven track record across 150+ B2B tech brands, this paid search marketing agency’s mission is to help SaaS companies achieve predictable growth by focusing on revenue and pipeline metrics above all else. If you're aiming to convert ad spend into trials, demos, and MRR with clarity and speed, this is the team to start with.
For Demand Strategy & Paid Media Assessment
Refine Labs primarily works with mid-market and enterprise SaaS companies to move away from outdated lead generation methods and adopt effective, results-focused demand generation approaches. Instead of just capturing demand, they focus on creating it!
For Revenue-Focused Inbound & Account-Based Paid Marketing
Having already worked with more than 100 B2B brands, 310 Creative blends inbound marketing, account-based approaches, sales enablement tools, and website optimization. This combination helps companies build a steady and consistent flow of leads, clients, and revenue.
For Subscription-Based, Multi-Channel Growth
Ninja Promo offers an entire marketing department “by subscription.” You can think of it as a full-service team (PPC, social, SEO, content, creative, video, UI/UX) that just aligns right with your calendar. (No hiring required!)
Subscription plans from:
For Data-Driven, Performance Branding
NoGood is known for its scientific, experiment-led approach to scaling both startups and Fortune 500 brands. Their team includes strategists, creatives, engineers, and data scientists who collaborate to produce standout outcomes.
For Full-Funnel Paid & Performance Marketing
This paid search marketing Agency has a team of more than 1,000 people across the world. They focus on driving revenue growth and building brand visibility for brands at all stages of development.
For ROI-Focused, Waste-Cutting Paid Media
Cleverly runs scalable, done-for-you LinkedIn campaigns with a focus on meetings that convert into revenue. With experience from running thousands of campaigns, their strategies turn LinkedIn into a tool that feels like an automated lead-generation machine.
Don’t be confused! Here’s a table or a quick sneak-peek:
Not all paid search marketing agencies work well with everyone, and that’s fine. The key is choosing the one that makes the most sense to you, understands your ICP’s tone, and avoids wasting your money on pointless metrics.
Here’s a closer look at this process using 3 typical SaaS situations:
You have a tight budget, a small team, and an urgent need to show results!
Red Flag: Agencies promising immediate results with vague “growth hacks” and no clear attribution model.
What to Look For: Choose a paid search marketing agency that can show early traction through focused, intent-driven channels like Google Ads. Ask if they’ve worked with early-stage SaaS before, and how they handled budget constraints.
Your pipeline feels shaky. You’ve experimented with different strategies, but nothing connects or flows together.
Watch Out: Agencies that separate paid campaigns from landing page strategy, CRO, or organic content planning.
What You Need: Choose paid marketing agencies that provide demand generation, paid advertising, and conversion optimization all in one place. Pick ones that use SaaS-focused strategies instead of just knowing how to work different platforms.
You’re no stranger to paid campaigns, but now you need bigger impact, better data, and exec-level insights.
Red Flag: Junior-heavy teams with generic reporting and zero alignment to CAC, LTV, or sales cycles.
What to Look For: You need a paid search marketing agency with strategic senior leads, custom reporting dashboards, and experience mapping paid efforts to your GTM motion and long-term growth goals.
(Ask like it’s your budget on the line. Because it is!)
Here’s a list of questions you must ask before you invest in any paid search marketing agency:
There’s no shortage of paid marketing agencies out there. We’ve broken down the key players, what they do best, where they shine, and the red flags to keep an eye on.
And if it still feels like a lot, you’re not alone!
Choosing the right partner isn’t about chasing the biggest name or the slickest pitch. It’s about finding a team that truly understands your space, your goals, and how to turn ad spend into a real pipeline.
If you’re after a partner who brings strategy, execution, and plugs in like an extension of your team, Epic Slope might be worth a conversation.
No pressure, no push. Just a quick chat to see if it feels like a fit.
